Legoland Windsor Signage

Operating as both a designer and installer at LEGOLAND Windsor, I created immersive thematic and directional signage across the resort and 3 hotels. This role required collaboration with LEGO brand managers to ensure all visuals aligned with their global guidelines, in addition to ideating fresh concepts for park attractions like The Dragon ride queue line, or completely redesigning the car park signage. Beyond traditional signage, I frequently supported the graphic design team by creating a variety of event graphics for their annual events and cinematic, movie-poster-style designs for their on park cinema.

My biggest achievement was the redesign of the Spinning Spider ID sign. I pitched the original concept and developed the visuals in Adobe Illustrator, successfully taking the project from a 2D sketch to a fully realized, 3D physical installation. This sign is dear to me as it's one of the park’s most iconic attractions (it has been in place since its 1996 opening day!), my sign now stands as a focal point, greeting every single guest eager to experience some extreme spinning!